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Top Findings from the 2021 Competitive Enablement Report

What your stakeholders really think of your 

competitive intelligence efforts.

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Top Findings from the 2021 Competitive Enablement Report

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We wanted to know what stakeholders really thought about their org’s competitive intelligence function. So we asked them.

JVincent Lo digs into the eyebrow raising results of the recent report on the state of competitive enablement.

We wanted to know what stakeholders really thought about their org’s competitive intelligence function. So we asked them.

Vincent Lo digs into the eyebrow raising results of the recent report on the state of competitive enablement.

Here’s a sneak peek of what we covered 

Why 80% of Stakeholders do their own Competitive Intelligence (yes, even when there’s a CI function in their org)

Where CI teams and their stakeholders disagree on how CI should help the business (and, C-levels disagree with both)

What stakeholders want to see improved in their company’s CI program


Only 1 in 5 respondents feel sufficiently supported by CI. 

We were surprised too.

VINCENT LO
VP PRODUCT MARKETING, KLUE

Vincent is a tech product and product marketing leader. Before joining Klue, Vincent headed up Product Marketing and Market Insights & Strategy at Hootsuite (and was also a long-time Klue user). Now he is our go-to for competitive insights at Klue.

About The Speaker

Only 1 in 5 respondents feel sufficiently supported by CI. 

We were surprised too. 

Here’s a sneak peek of what we covered

Why 80% of Stakeholders do their own Competitive Intelligence (yes, even when there’s a CI function in their org)

Where CI teams and their stakeholders disagree on how CI should help the business (and, C-levels disagree with both)

What stakeholders want to see improved in their company’s CI program


What your stakeholders really think of your competitive intelligence efforts.

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