Learn How to Build a Competitive Intelligence Program

Subscribe for resources, templates, and advice on how to use competitive and market intelligence to drive your business.

This is a series for product marketing and competitive intelligence teams that:

"With Klue, our account teams leverage the intel they need to compete everyday. They love having easy access to web and mobile playbooks that are fresh, up-to-date and full of digestible information they can actually use to win deals."


Director, Competitive intelligence

Dell EMC


"We have an enormous Sales and Partner community, with a technical, highly complex sales cycle. The CI team is tiny by comparison. Klue gives us a better system to support hundreds of field sales personnel with timely, accurate, curated information about the competition."

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Chief Marketing Officer

Adaptive Insights

Don't just take our word for it.

Fills your toolbox with strategies to improve your market and competitive intelligence practice. 


Start improving your competitive intelligence program today.

In-depth resources, best practices, and templates on the following topics:

Shares tricks and techniques for tracking competitors and conducting competitor analysis.

Builds your skills in competitive strategy. Improves your positioning messages and sales battlecards, helping sales reps close more deals. 

Improves your CI program's performance: higher win rates from your Sales force, and better decision-making with Product and Exec teams.

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