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CaseStudy-K2
Case Study

How K2 increased their win rate in competitive deals.

Learn how K2 increased head-to-head wins against their known competitors with Klue. 

10%

Increase in overall win rate

16%

More competitive wins

Time spent on requests
Company

K2 is a software platform that allows organizations to quickly build and run business applications that include forms, workflow, data and reports without having to invest in a big IT shop.

Industry

B2B Software

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The Challenge

Better document version control and delivery to sales.

With a lean Product Marketing team owning competitive intelligence, was looking to improve the competitive enablement program at K2. 

Without a dedicated tool, version control of competitive content was difficult to manage with Sharepoint as the primary way for sharing intel to Sales.

To cut down on the substantial time spent collecting intel and updating static documents, K2 need a tool that could do a lot.

Learn how K2 increased their win rate against known competitors by streamlining their competitive enablement efforts with Klue.

“With Klue, we don’t have to worry about version control. It’s all in one place. It’s easy for our sales team to find what they need - one or two points about how to approach and beat our competitors. ”

michaeljwchun
Michael Chun
Senior Product Marketing Manager, K2

Officially the g2 leader in Competitive Intelligence tools