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On-DEMAND Webinar

Value Propositions That Sell 

How to build go-to-market messages that differentiate against the competition with Abdul Rastagar, Director of Product Marketing at Veeva Systems.

Duration

58 min

This webinar is best for:

Customers don't buy features, they buy solved problems.

Often times, we confuse features with benefits. And worse, we view their situation from our own, sales-oriented perspective. As a consequence, we end up with unimaginative and generic go-to-market messages that miss the mark.

In this on-demand webinar, you’ll learn how to reframe your approach to messaging, strategies for thinking from your customer's point of view, and get practical advice for developing differentiated value propositions that sell.   

Here's what we'll cover

  • The 8 battlecards you should always have - and the fundamentals on how to build them
  • How to reframe your value propositions to position against the competition
  • Tactics to know your customer and understand their point of view 

About The Speaker

Abdul
Abdul Rastagar
Director of Product Marketing, Veeva Systems

Abdul is a B2B and Technology Marketer with Veeva Systems. Not to mention a fierce customer advocate, digital and future enthusiast, and an all-around curious guy.

When not expounding about all things marketing, he can usually be found outside climbing trees with his kids.

Officially the g2 leader in Competitive Intelligence tools