58 min
Sales Leaders
Product Marketers
Often times, we confuse features with benefits. And worse, we view their situation from our own, sales-oriented perspective. As a consequence, we end up with unimaginative and generic go-to-market messages that miss the mark.
In this on-demand webinar, you’ll learn how to reframe your approach to messaging, strategies for thinking from your customer's point of view, and get practical advice for developing differentiated value propositions that sell.
Tactics to know your customer and understand their point of view
Abdul is a B2B and Technology Marketer with Veeva Systems. Not to mention a fierce customer advocate, digital and future enthusiast, and an all-around curious guy.
When not expounding about all things marketing, he can usually be found outside climbing trees with his kids.