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GET A DEMO

VALUE PROPOSITIONS THAT SELL

ON-DEMAND WEBINAR

YOU WILL LEARN

How to analyze the competition to inform your go-to-market messages

Tactics to know your customer and understand their point of view

How to reframe your value propositions to position against the competition

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Yet, as marketers, many of us still struggle to articulate coherent value propositions that focus on solving their business pain. 

Often times, we confuse features with benefits. And worse, we view their situation from our own, sales-oriented perspective. As a consequence, we end up with unimaginative and generic go-to-market messages that miss the mark.

In this on-demand webinar, you’ll learn how to reframe your approach to messaging, strategies for thinking from your customer's point of view, and get practical advice for developing differentiated value propositions that sell.   

How to build go-to-market messages that differentiate against the competition


Customers don't buy features, 

they buy solved problems.

ABOUT THE SPEAKER

Abdul Rastagar 


Abdul is a B2B and Technology Marketer with Veeva Systems. Not to mention a fierce customer advocate, digital and future enthusiast, and an all-around curious guy. 

When not expounding about all things marketing, he can usually be found outside climbing trees with his kids. 

Connect with Abdul at www.linkedin.com/in/rastagar.


May 20, 2020

10 AM PT | 1 PM ET